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Head of Marketing


Madrid, España

The team is looking for a senior leader to head the marketing team to increase awareness and acquire new customers. As a relatively new service, this is a unique opportunity to build the marketing function from the ground up for an offering that has great emotional appeal to consumers. The work will involve building a team to do a combination of brand marketing, digital marketing and working closely with Prime and Devices marketing teams to use their channels to acquire and educate customers. The leader will have the final responsibility in building the customer facing voice of the business.

The ideal candidate will have a demonstrated track record to build a team of diverse competencies (Hire and Develop the Best) and lead them to Deliver Results. The person will be part of the core leadership team building the strategy of the overall business (Think Big) and then being responsible for the marketing execution. The person and their team will be working closely with the Product and Engineering teams and with partners in Prime and Devices org (Earn Trust). And last but not the least this person will have a demonstrated track record to bring a Customer Obsessed approach to problem solving and be a strong customer advocate on the team to help improve the overall offering.

Responsibilities:

  • Lead all marketing efforts for Kyperion
  • Be a strategic leader on the Kyperion leadership team responsible for driving the overall strategy for the business
  • Develop strong relationships to educate and acquire customers for the service
  • Work with and manage external agencies for marketing execution
  • Execute on external brand marketing campaigns
  • Develop strong processes that will allow the marketing function to scale as the business scales
  • Hire, manage, mentor, and develop marketers within and beyond the team

BASIC QUALIFICATIONS

  • 8+ years of experience as a marketer
  • 2+ years as manager of small to medium size marketing teams
  • Highly data-driven with strong ability to use insights to frame recommendations and results into concise and actionable reports
  • Exceptional verbal and written communication skills, possessing high executive presence
  • Strong creative instincts, supported by experience guiding creative input, development and execution from concept to completion
  • Thinks strategically, but stays on top of tactical execution
  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment

PREFERRED QUALIFICATIONS

  • MBA with emphasis in marketing, communication or related discipline
  • Desire to work in a fast-paced, highly ambiguous entrepreneurial culture

About us

Kyperion is a leading management platform for health & sport organizations, on a mission to provide data to help them grow their business. More than 200 organizations and thousands of users rely on Kyperion to focus on the work that matters. Some partnerships include VASS, Deusto Business School, EOI, ENISA and private investors. Headquartered in Madrid (Spain), Kyperion is always looking for bright, collaborative individuals to be a part of our inclusive culture and help us achieve our mission.

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